Lack of proper punctuation, capitalization, and grammar is certainly part of it. Combined with products that are named using everyday words. And a presupposit

Lack of proper punctuation, capitalization, and grammar is certainly part of it. Combined with products that are named using everyday words. And a presupposition that you are familiar with some pretty esoteric jargon: "Z-Library Returns on the Clearnet in Full Hydra-Mode"