People seem obligated to contort themselves into new displays of productivity every business cycle. Is being just a person with a job who works for money not ac

People seem obligated to contort themselves into new displays of productivity every business cycle. Is being just a person with a job who works for money not acceptable? Must everyone have a "passion" for selling ads on the internet, making slight optimizations to existing workflows, selling products to strangers? Is there really now an expectation that you should turn your personal life into a display of manic behavior as well (the example in the article of a person having a passion for recipes as a mechanic to improve job prospects is absolutely ridiculous)?