Well, for one thing, they have the advantage of launching their product later. For another, they have access to good pricing on a capable SoC that isn't usuall

Well, for one thing, they have the advantage of launching their product later. For another, they have access to good pricing on a capable SoC that isn't usually available in small volumes at any price. In other words, they knew the right people. And yeah, they've been very aggressive about other costs too. For example, the alignment of the various connectors on the board are all funkey, because it was cheaper that way.