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They already tried it and it didn't go well. I remember it because I had a meeting with the man who was running the trial service. Granted this was a few years
by bobdvb 4y ago
They already tried it and it didn't go well. I remember it because I had a meeting with the man who was running the trial service. Granted this was a few years ago now, but you also have to remember that "the BBC" isn't allowed to do this, only it's commercial entity "BBC Worldwide" can, due to the way the BBC is funded.
Many of the best shows are co-produced with other broadcasters from countries, which means the BBC doesn't have the global rights for them. Also a decent proportion of BBC content is independently produced, which also means the BBC doesn't have the rights to that content. Lastly, the contracts for performing rights were often written before the concept of streaming, so you may have to go back to each credited performer and get the rights to distribute the show online. This has impacted DVD releases before, in one instance the BBC had to actually wait for someone to die before they could release a DVD box set, because one actor in just one episode refused to sign an updated agreement. So the list of content that's actually available is much smaller than you might think.
Maintaining a paid archive of "long tail" content has long been said to be the way forward. You can monetise that huge library of content from your past, right? Actually, it turns out that people don't actually watch that long tail. Outside the top, recent content, you'll get maybe a handful of people watching the archive each week. The cost of maintaining that archive online is non-zero and because the content is largely "cold", in terms of streaming, delivery of the archive costs you more than the popular content people are actually watching. And if you hadn't noticed, streaming services aren't renowned for being profitable in the first place.
Oh, and playback performance for cold assets is worse than fresh content. So watching an old episode of 'Only Fools and Horses' in Indonesia will have relatively poor streaming performance without putting in significant global investment. That investment being difficult to justify.
It's cheaper to syndicate the popular shows (old and new) to the other streaming services and see what gets watched.
Credentials: >20 years in broadcast/media technology, now working in a senior role at a major streaming service.
- scns 4y agoTIL. Thank you very much for this interesting background information.