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Contract from OTA (at least did when I worked) does not allow the chain/brand to undercut the OTA, in exchange for traffic. Given its mostly a duopoly (Expedia/
by coldcode 4y ago
Contract from OTA (at least did when I worked) does not allow the chain/brand to undercut the OTA, in exchange for traffic. Given its mostly a duopoly (Expedia/Priceline), I guess they feel they have to give in or get cut out of business.