> Microsoft needs to get as good as Google from an advertisers perspective Not really. Microsoft needs to take Google’s search users to kneecap Google’s revenu

> Microsoft needs to get as good as Google from an advertisers perspective Not really. Microsoft needs to take Google’s search users to kneecap Google’s revenue and weaken a major competitor. It doesn’t necessarily need to take the revenue to come out stronger - it just needs that revenue to leave the competitor.