What changed is that 3D effects are no longer a distinguishing feature for games. By now, all modern AAAs look stunning, super-realistic is not as much of a sel

What changed is that 3D effects are no longer a distinguishing feature for games. By now, all modern AAAs look stunning, super-realistic is not as much of a selling point. Instead, you point with art, content and game play, most of which is very much developed in house. The short version of the article is "don't outsource your core competency" and that very much holds true today.