> secondly, a common consulting practice is to re-sell successful projects to other clients. Obviously not the exact IP, but the experience and general approach

> secondly, a common consulting practice is to re-sell successful projects to other clients. Obviously not the exact IP, but the experience and general approach. This can be invaluable. This is basically our business model, combined with a B2B product that supports it. We have developed a very good recipe for a few clients and are now applying it everywhere. Today, about 80% of our business is a consulting package. The 20% technology setup piece comes after we figure out how to conform the customer to our capabilities.