Quite seriously, they capitalize at both the corporate world and the public sector being brain-dead, cost insensitive organisations (somebody else pays: the cli

Quite seriously, they capitalize at both the corporate world and the public sector being brain-dead, cost insensitive organisations (somebody else pays: the clients of the business entity, the taxpayer etc) and culturally unable to embrace concepts such as open source and collaborative platforms. Think about it, their main service is moving around and promoting "best practices" by copy pasting and incrementally improving (at high cost) what ultimately is solved via diffusion by the sector / domain as a whole. Essentially an expensive, backdoor way to engineer consensus.