In this case it's actually a tax. "Pink tax" usually refers to a strictly market phenomenon whereby for whatever reason women are less price sensitive so they'r

In this case it's actually a tax. "Pink tax" usually refers to a strictly market phenomenon whereby for whatever reason women are less price sensitive so they're willing to pay more or won't use the equivalent men's product. I once saw an inverse pink tax - I got a 30% discount because I didn't care if my hardware set was pink (vs black) and the pink one (marked as supporting breast cancer research) had a woman on the cover. While I was perusing the two a man came by and asked me what the difference was and I said I think it's just pink. He refused to buy it and bought the black one instead. Idiot. I did try explaining why the pink tax is mostly a market phenomenon using this counterexample as an explanatory tool but the person who I was talking to thought that the pink tax was axiomatic and could not get through her head why something marketed to women (and in this case literally pink) was cheaper. Also idiot.