I'm surprised that big media companies are spending so much time and money lobbying, instead of doing more creative things. The current generation of youth is

I'm surprised that big media companies are spending so much time and money lobbying, instead of doing more creative things. The current generation of youth is growing up in an era where media can be copied instantaneously and easily. IP is a hard sell, since we're individually far removed from the mechanics of the economy (we don't work in car factories, for example), so there's no strong material goods basis from which to build an IP metaphor. They could be creating PSAs. They could be backing television shows and movies which portray piracy in a negative light. They could do this skillfully, and in a manner that isn't laughably heavy handed (like the pre-movie PSAs that were mocked on The IT Crowd). Look at that article about diamonds from awhile back, and how stunningly successful De Beers was in inserting diamonds into the public mind. Compare that with the heavy-handed, simplistic legislation approach that the MPAA and friends are following.