Assuming the company's main product is a hot cookie, then I take issue with this particular example, because a cold cookie is really a different product. But in

Assuming the company's main product is a hot cookie, then I take issue with this particular example, because a cold cookie is really a different product. But in general, I have no issue with peak pricing. I'm okay with you advertising a low price if it's something that a reasonable person might be able to take advantage of (e.g., I'm not okay with you advertising $15 cookies if that price only applies between 1:48 and 1:52 AM).