The dark patterns that make it very difficult to price shop are inherently an attempt at deception. They're deceiving you into choosing an option that's more ex

The dark patterns that make it very difficult to price shop are inherently an attempt at deception. They're deceiving you into choosing an option that's more expensive than it initially appears. If everyone knew this was happening, they would spend more time trying to avoid falling prey to it. Nobody is paying an extra fifty bucks because they don't want to spend the extra twenty minutes. But if every consumer knew this, it wouldn't be deception, it would be friction. And companies would eventually stop doing it to make their service more appealing.