You sounded like you meant it could be used to target individuals, and not just draw statistical conclusions about the software. Those are quite different thing

You sounded like you meant it could be used to target individuals, and not just draw statistical conclusions about the software. Those are quite different things. Every company that does "anonymous usage statistics" (which is basically the norm these days at least for larger apps) obviously have some use for the data or as you say they wouldn't be paying for the functionality.