The problem is that there are two separate types of regulation here, as the article alludes to (it admits that the airline seat thing is just a random subsidy).

The problem is that there are two separate types of regulation here, as the article alludes to (it admits that the airline seat thing is just a random subsidy). Resort fees and concert ticketing fees have the problem that you can never figure out what the prices of things are until you get through checkout (or sometimes even later!). Requiring early disclosure of those so consumers can make informed decisions is an easy sell. Random market distortions, like "no more ETFs on telecommunications plans" and "you can't charge for seats on the airplane if a child is involved", need a little more analysis. But by bundling these two things together, the whole initiative feels deceptive. "Here's a clear good along with some murky stuff, but the whole thing is good because we at least proposed the clearly good stuff!"