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In my opinion, the future of billing lies in a hybrid approach. Former subscription- or per-seat-based models were too restrictive. Subscriptions with capped fe
by Rafsark 4y ago
In my opinion, the future of billing lies in a hybrid approach. Former subscription- or per-seat-based models were too restrictive. Subscriptions with capped features prevented users from upselling and generating more revenue. The gap between the base subscription and upsell was often too large.
I agree that usage-based billing can be difficult to predict revenue from. We don't think companies will switch entirely to this model.
However, the hybrid model can be beneficial for both customers and vendors. Companies can charge a base platform fee and then charge for overage instead of blocking it. This could increase revenue for companies that currently use subscription-based billing.