I use schema for everything relational, and put everything else (all the nice-to-know data) in JSONB. Works really well. Stacks like Rails lean into this with `

I use schema for everything relational, and put everything else (all the nice-to-know data) in JSONB. Works really well. Stacks like Rails lean into this with `store_accessor` which lets you designate a JSON column as storage for arbitrary data that looks and feels like a separate column.