I think this is the immense difficult with plausibly fake information. The target doesn't just need to be influencer did X. To follow the LTT example, maybe LTT

I think this is the immense difficult with plausibly fake information. The target doesn't just need to be influencer did X. To follow the LTT example, maybe LTT says stay away from my product, so I do deep fakes to erode trust and viewership in LTT. And this moves the needle towards other channels that maybe aren't quite so critical, or willing to sell their souls with them VPN ad money. And most people say they wouldn't fall for it, but for some things, you might not need to move the needle very far.