I believe the subtle point being made is that the fear of AI here is that it will subvert out expectations of authenticity in order to sell us a product. Howev

I believe the subtle point being made is that the fear of AI here is that it will subvert out expectations of authenticity in order to sell us a product. However influence culture already does this. Influencers represent identities fostered entirely for the purpose of convincing you to consume product. You could make similar claims for the mountain of garbage writing that falls under the category of "content marketing". It's an attempt to create authentic information for the real reason of selling you a product. The point being that influencers, content marketer and similar sophisticated advertising strategies already are artificial intelligence. Joe Rogan is a personality created to sell you products, most blogs are empty content designed to attract your attention just enough to convince you to trust them to sell a product. The distinction between the real Joe Rogan selling you a product and an artificially generate Joe Rogan selling you a different product is only a concerning thing to people paying Joe Rogan to sell their product. For the average consumer, they have already have been duped by AI for years now.