Endorsements are not the problem. They are clearly promoting a product, and we all presume they've been paid to do do. The real problem are the not-endorsement

Endorsements are not the problem. They are clearly promoting a product, and we all presume they've been paid to do do. The real problem are the not-endorsements. The "our cameras caught this when he thought his mic was off". For politics especially its the unscripted moments people believe. Equally it offers plausible deniability to anything that is captured. Just claim its a deep-fake and the vast majority of supporters will believe you,because they want to. Phrases like "a picture never lies" or "I'll believe it when I see it" all start falling away. In a world where people want to be right, not informed; when anger wins more elections than hope, where fear of the future overwhelms the comfort of the present, deep fakes erode one more thing you can trust.