In comparison, they are much less expensive. (Though people who refuse to switch brands might have a harder time.) For example, The Radeon 6700 XT 12GB was com

In comparison, they are much less expensive. (Though people who refuse to switch brands might have a harder time.) For example, The Radeon 6700 XT 12GB was commonly $900+ during the crypto boom, but is regularly around $350 now. That's a pretty big drop. "Current generation" - only very expensive high end models have been announced (and some aren't selling as low as MSRP yet.) RTX 4070 Ti $800 | RX 7900 XT $900 | RX 7900 XTX $1000 | RTX 4080 $1200 | RTX 4090 $1600 You have to stick to last generation for excellent performance with less insane pricing.