It began even before the full blown culture wars. There was a real focus on 'predicting' what political leanings someone has based on minor expressions. It was

It began even before the full blown culture wars. There was a real focus on 'predicting' what political leanings someone has based on minor expressions. It was the seed of looking at EVERYTHING in a hyper partisan political lens. There's even divergent vocabularies now. The weirdest part of it all is the open war on customers like the posted article. What are they doing other than alienating clicks/readers? What is there to gain? They're willing to sink the business they work for over it (and its tolerated if not encouraged!!). Thats the most bizarre behavior of it all IMO.