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The fact of Musk talking about taking over was enough to scare off a bunch of advertisers. And the acquisition itself is the source of the massive new debt. S
by adlpz 4y ago
The fact of Musk talking about taking over was enough to scare off a bunch of advertisers.
And the acquisition itself is the source of the massive new debt.
So, then, once the acquisition went through, the situation was definitely dire.
- suddenclarity 4y agoWas it because of Musks leadership or was it because we're going into recession so companies are cutting costs and saw a cheap way to get free advertising while getting on the good side with media? Companies have no issue running under dictatorship, paying bribes, breaking environmental laws, hiding women/hbtq in ads, but Twitter under Musk, thats the limit.
- adlpz 4y agoI don't think it was a morals issue. The rumours were that Musk wanted to turn Twitter into an (even more) unmoderated hate speech cesspool and drive off most of the (wealthy) userbase. Under that possibility advertisers were wise to wait and see instead of buying slots early (even if then they lost the usual discount). That didn't happen, and Twitter is now about as terrible as it's ever been, so they're coming back.