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They seem to be real entrepreneurs running the thing from a farm in rural settings [1] where the director lives (same personal address declared). If I read it r

They seem to be real entrepreneurs running the thing from a farm in rural settings [1] where the director lives (same personal address declared). If I read it right they are in ca. 400k debt so far, working it down slowly. I am wishing them quick success as their product looks great. Perhaps if I will be patient enough waiting 5 month for delivery after payment and will not worry about if warranty (or even shipment) could be ever fulfilled by a tiny new company I will make a try myself. On paper this is a quality laptop that is so hard to find in the sea of trash. But perhaps will wait until more experiences are gained by other customers in a year or so (considering the half year delivery lag). I also wish they used less pompous text in the very first two senences of the headline in the style of hustlers with more mouth than content: "exquisitely crafted", "sets a new standard", "groundbreaking technology", "ultimate choice", "users who demand the very best". It is off-putting for me. No need to sugar the honey this hard. I genuinely root for them. [1] https://www.google.com/maps/place/Star+Labs+Systems/@51.1863799,-0.6418627,16.56z/data=!4m14!1m8!3m7!1s0x4875d1e513090c4f:0x2bfb5fb729b7642a!2sGodalming+GU7+2QB!3b1!8m2!3d51.1867418!4d-0.6399349!16s%2Fg%2F1tgfw2my!3m4!1s0x48742d09ff322fd7:0xb4a4ad592f7acade!8m2!3d51.1863755!4d-0.6419441 https://www.google.com/maps/place/Star+Labs+Systems/@51.1863...

ahoya 4y ago
That’s impressive, they are really bootstrap. The quality of their hardware and their support has been fantastic I highly recommend them if you can afford the weight
- mihaaly 4y ago
  It is very promising they are having such good customer feedback.
brookst 4y ago
“Sugar the honey” is a great turn of phrase and new to me. Thank you!
- teddyh 4y ago
  See also “gild the lily”.
DoreenMichele 4y ago
Frankly, if it's three people, you're lucky it's not riddled with typos and grammatical errors. If "we aren't polished at PR" is your big criticism, it's a nit. If they are successful, they'll eventually hire someone and likely get some polish on those details.
- ryanisnan 4y ago
  I think this criticism is missing the point of the OP. It’s not simply “PR”, it’s how the company views or thinks about their products that matters. It’s disingenuous at best to make such claims with presumably almost no laptops shipped, fraudulent at worst.
  - DoreenMichele 4y ago
    I'm a freelance writer and blogger. I see it as a noob mistake sometimes made by sincere, well-meaning but naive folks who don't know anything about PR. It's, yes, potentially also fraudulent if they don't remotely live up to the claims. In a world of "fake it til you make it" where most small shops have little hope of competing with people with VC money, it's counterintuitive for most people that click bait style PR can come back to bite you. /2 cents
azinman2 4y ago
I wish them good luck, I just wish as you pointed out with the hyperbolic statements they weren’t trying to poorly emulate Apple marketing. I found the page very harsh graphically and full of elementary design mistakes (font ratios, spacing, layout, etc), and not great copy writing. I know people feel the need to maximize their product marketing, but if you’re going to swing this hard, hire someone who is good enough to do it for you.

ahoya 4y ago

That’s impressive, they are really bootstrap. The quality of their hardware and their support has been fantastic I highly recommend them if you can afford the weight

mihaaly 4y ago
It is very promising they are having such good customer feedback.

brookst 4y ago

“Sugar the honey” is a great turn of phrase and new to me. Thank you!

teddyh 4y ago
See also “gild the lily”.

DoreenMichele 4y ago

Frankly, if it's three people, you're lucky it's not riddled with typos and grammatical errors. If "we aren't polished at PR" is your big criticism, it's a nit. If they are successful, they'll eventually hire someone and likely get some polish on those details.

ryanisnan 4y ago
I think this criticism is missing the point of the OP. It’s not simply “PR”, it’s how the company views or thinks about their products that matters. It’s disingenuous at best to make such claims with presumably almost no laptops shipped, fraudulent at worst.
- DoreenMichele 4y ago
  I'm a freelance writer and blogger. I see it as a noob mistake sometimes made by sincere, well-meaning but naive folks who don't know anything about PR. It's, yes, potentially also fraudulent if they don't remotely live up to the claims. In a world of "fake it til you make it" where most small shops have little hope of competing with people with VC money, it's counterintuitive for most people that click bait style PR can come back to bite you. /2 cents

azinman2 4y ago

I wish them good luck, I just wish as you pointed out with the hyperbolic statements they weren’t trying to poorly emulate Apple marketing. I found the page very harsh graphically and full of elementary design mistakes (font ratios, spacing, layout, etc), and not great copy writing. I know people feel the need to maximize their product marketing, but if you’re going to swing this hard, hire someone who is good enough to do it for you.