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So you're saying marketing has leverage and working with your hands doesn't? I seriously doubt that. Neurosurgeons work with their hands, and if I ever need n
by stakhanov 4y ago
So you're saying marketing has leverage and working with your hands doesn't? I seriously doubt that. Neurosurgeons work with their hands, and if I ever need neurosurgery, I'll probably be willing to fork over every single cent I've ever made or ever will make in the hope that it will make even the slightest bit of a difference in the probability that I'll get off that table being mentally handicapped. An oversight by a plumber that takes about 5 seconds to happen can mean the difference between five or six figures' worth of real estate getting eaten up by mold or not. The difference between a farrier doing a good or bad job on a race horse can mean millions of dollars in prize money.
Meanwhile, an important piece of career advice for marketers, bankers, and other people who think of themselves as commanding high leverage is this: Don't mistake the value of the seat you're in as being your value. The number of clients who can put a marketer in a seat where 5% of a skills-difference is an amount of money on the same order of magnitude as the marketer's take-home pay is extremely small relative to the number of marketers who want that job. Meanwhile there are tons of people hiring doctors, plumbers, and farriers who care a great deal about a 5% skills-difference, and many of them have money to pay for it. That gives doctors, plumbers, and farriers vastly superior bargaining power when compared to marketers, which, in turn, means that they get to extract a higher share of what they're worth to the client as take-home pay.