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The current test page is total weaksauce: 1. It resembles in all forms a pop-up Flash ad. The 2-second delay after loading, the black background, the "contin
by colanderman 15y ago
The current test page is total weaksauce:
1. It resembles in all forms a pop-up Flash ad. The 2-second delay after loading, the black background, the "continue to Wikipedia" link at the top. I click those away instinctively (almost did this one!) and I suspect many many users will as well.
How to fix this: the page should be black by default, and the click-through link should be "below the fold" or similarly hidden.
2. The text is a featureless block. Its format -- small, justified columns with minimal inter-paragraph spacing -- looks like an ad masquerading as a newspaper blurb. This reinforces the click-through reflex.
3. The title sucks. "The Internet Must Protect Free Speech" doesn't address the problem I'm having, nor indicate that this is something more than an ad -- Wikipedia is black! A much better title would be "Why is Wikipedia Black?" -- this simultaneously indicates that this is something more than an ad, and entices the reader to read so they understand why.
4. The text is weak. Let's look at the first lines of each paragraph; these are by far the most important because they're what's read when the eye skims:
"For over a decade, global volunteers have..." --> bla bla typical Wikipedia advert fluff. Better would be "Until today, Wikipedia volunteers have been able to..."; the "until" indicates that something's different.
"We have only been able to do this because the..." --> almost entirely helper words. The only word of substance in this entire line is "able". Much better would be "Only the freedom and openness of the Internet makes this possible."
"However, the United States Congress is currently..." --> this paragraph NEEDS to mention SOPA. It's on CNN; people have heard about it and making that connection helps. Furthermore, "repressive censorship tools capable of destroying..." is ridiculously vague. Say exactly what power SOPA gives and why it's dangerous to Wikipedia.
"Please, consider whether a free and open..." --> no no no. Don't tell me to "please consider" an abstract concept. That doesn't help one bit. "Contact your representatives in Congress using the tool below to help maintain a free and open Internet." is a better call to action.
EDIT: This suggestion is pretty decent: http://en.wikipedia.org/wiki/Wikipedia:SOPA_initiative/Proposed_Messages#Draft_messages_on_click-through_.28short_FAQ_.2B_what_you_can_do.29 http://en.wikipedia.org/wiki/Wikipedia:SOPA_initiative/Propo...