Seemed to start with King himself, according to the article. It seems like both him and his family donate the proceeds, however, which makes me feel better abou

Seemed to start with King himself, according to the article. It seems like both him and his family donate the proceeds, however, which makes me feel better about the whole deal: " King himself donated proceeds from licensing the speech to fund the civil rights movement, and the King family has made similar pledges. "