3 ms·
Most marketing experts agree that cutting spend during a downturn is one of the worst things you can do — typically space is going much cheaper than in the boom
by kristianc 4y ago
Most marketing experts agree that cutting spend during a downturn is one of the worst things you can do — typically space is going much cheaper than in the boom times, so it gives brands a chance to acquire mindshare / brand recall cheaply. On the other hand, for brands that do cut spend, the drop off is swift, and costs a lot to recover when the economy picks up again. Still, cutting in a downturn is not at all uncommon.
- throwawaysleep 4y agoWho looks out a year ahead? Most people currently making the decisions in a role won’t be there in a year or two.
- juve1996 4y agoNot to be cynical, but of course they would say that, their livelihood depends on it.