Assuming, of course, that the pricing model for ads is correct[1]! This can be read either as an opportune purchasing moment, as "chickens coming to roost" for

Assuming, of course, that the pricing model for ads is correct[1]! This can be read either as an opportune purchasing moment, as "chickens coming to roost" for Twitter's own mismanagement, a broad advertising market correction, or all three. [1]: https://www.fsgoriginals.com/books/subprime-attention-crisis https://www.fsgoriginals.com/books/subprime-attention-crisis