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I was subscribed to TIME magazine around 2008, and it was astonishing to see whole issues with hardly any ads. I think it is as you said: When money is tight, i
by netrus 4y ago
I was subscribed to TIME magazine around 2008, and it was astonishing to see whole issues with hardly any ads. I think it is as you said: When money is tight, it is comparatively easy to cut marketing spending for some time (easier than lay-offs, for example) and in addition to that, marketing might be less effective when people try to figure out how to cut their spending.
- kristianc 4y agoMost marketing experts agree that cutting spend during a downturn is one of the worst things you can do — typically space is going much cheaper than in the boom times, so it gives brands a chance to acquire mindshare / brand recall cheaply. On the other hand, for brands that do cut spend, the drop off is swift, and costs a lot to recover when the economy picks up again. Still, cutting in a downturn is not at all uncommon.
- throwawaysleep 4y agoWho looks out a year ahead? Most people currently making the decisions in a role won’t be there in a year or two.
- juve1996 4y agoNot to be cynical, but of course they would say that, their livelihood depends on it.