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Is it just twitter or in other places too? Here in slovenia, the "real world" ad space (public ad displays, posters, jumbo posters,...), which was once full of
by ajsnigrutin 4y ago
Is it just twitter or in other places too?
Here in slovenia, the "real world" ad space (public ad displays, posters, jumbo posters,...), which was once full of ads for random commercial stuff (supermarkets, cars, fashion brands...) is now getting filled with ads for blood donations (nationalized healthcare, so not a private clinic), theatre and drama stuff (again, state financed) and even some leftover anti-firecracker 'ads' still left on since the time before the new year. There are still a lot of purely commercial ads, but the ratio is visibly shifting, as if companies are running out of marketing budgets, or don't want to advertise during the "depressive" months (people spent money for presents in december and are not spending so much now).
Could be anecdotal and just something happening locally though.
- netrus 4y agoI was subscribed to TIME magazine around 2008, and it was astonishing to see whole issues with hardly any ads. I think it is as you said: When money is tight, it is comparatively easy to cut marketing spending for some time (easier than lay-offs, for example) and in addition to that, marketing might be less effective when people try to figure out how to cut their spending.
- kristianc 4y agoMost marketing experts agree that cutting spend during a downturn is one of the worst things you can do — typically space is going much cheaper than in the boom times, so it gives brands a chance to acquire mindshare / brand recall cheaply. On the other hand, for brands that do cut spend, the drop off is swift, and costs a lot to recover when the economy picks up again. Still, cutting in a downturn is not at all uncommon.
- throwawaysleep 4y agoWho looks out a year ahead? Most people currently making the decisions in a role won’t be there in a year or two.
- juve1996 4y agoNot to be cynical, but of course they would say that, their livelihood depends on it.
- Krasnol 4y agoHow could that not be anecdotal and local in this context? I mean seriously...I don't even know what you try to say here. The topic is some internet product living of ad money and they're losing it. How is your "real world" ad space in Slovenia even remotely related to what's happening at Twitter?
- ajsnigrutin 4y agoI was saying that (atleast here, what i've personally seen and assumed), companies seem to be reducing their spending budgets for ads in general, even the ones targeting offline people with offline ads (i use and adblock online, so I don't see the ads at all), so I was wondering if this is a trend that's happening on twitter too (generally much lower budgets for marketing, meaning less ads in general everywhere, including twitter), or if my assuption is wrong, companies are still spending the same huge amounts for ads, just not on twitter anymore.
- zpeti 4y agoYeah, take a look at snap's performance over the last year. That's a very relevant similar product, and it's the same. "But Elon's the devil and look how twitter is ruined" is a great headline for people who hate him, but it's not really accurate.
- woodruffw 4y agoI don't think Elon is the devil (the devil is evil by necessity, and therefore lacks the agency required for blame). The right comparison here is Twitter versus other social media companies: they've all probably taken a hit, but Twitter's hit appears to be worse. One then has to explain why that is.
- remram 4y ago> the devil is evil by necessity That's the first time I read this one. Isn't the devil "fallen" in some way, or rejecting/splitting from heaven in most cultures?
- woodruffw 4y agoThere are different characterizations of the devil in different cultures and faith: a "fallen angel" is a common one, and "personification of evil" is another common one. My interpretation of the latter is that you can't really "personify" evil unless you're necessarily evil, which in turn precludes the possibility of any agency.
- remram 4y agoI see the "personification" as the addition of agency. In fact I would say the the exact point of personifying evil is so you can blame it. Turning around and saying you can't blame it because we personified it seems a bit backwards to me, as if what you are really objecting to is the personification in the first place.
- woodruffw 4y ago
- rsynnott 4y agoAdvertising spend is likely down in general. The interesting thing here is that big brands are pulling out entirely. I can assure you that Coca Cola is still advertising, but they’re not doing it on twitter anymore.