3 ms·
> HBO, for example, was Twitter’s top advertiser in September, spending nearly $12 million on ads that month, but for the month of January (as of January 25), i
by franze 4y ago
> HBO, for example, was Twitter’s top advertiser in September, spending nearly $12 million on ads that month, but for the month of January (as of January 25), it spent just over $54,000.
I wonder how that business case for HBO looked like that it was worth 12M per month?
And if was, then cutting it back to 54k does not make sense.
Seems to me like a case of "We need those ads"-spend that rose over time, and nobody cared to look into to evaluate it again.
- jnovek 4y agoRegardless of whether the ad spend was bearing fruit, Zaslav’s Warner-Discovery is big on austerity. For HBO in particular, that could be a (potentially bigger) factor over Twitter becoming an unpalatable platform… although I’m sure recent changes to Twitter don’t help.
- eddyfromtheblok 4y agoI see HBO ads for their two most buzzed about series on Snap daily
- kenjackson 4y agoThere’s the old saying with advertising. Maybe HBO decided to spend that $12m on the other half.
- remram 4y agoThose are the figures for Twitter, so maybe HBO just reallocated those $12M on Facebook/Google/billboards instead.