It is not the best written article but I think that some people here are wilfuly misrepresenting it (maybe being a bit defensive?). He is clearly talking about

It is not the best written article but I think that some people here are wilfuly misrepresenting it (maybe being a bit defensive?). He is clearly talking about clarifying your business model in the early (pre-launch?) days of a startup. In that context everything he says about simplicity and focus should be kind of self-evident. To crudely paraphrase, if you haven't got one solid good idea (revenue stream, whatever) then 5 bad ones probably won't help you.