exactly. decompass companies hired because they were seeing a boost in the amount of consumption, literally tripling overnight in some cases. has been well docu

exactly. decompass companies hired because they were seeing a boost in the amount of consumption, literally tripling overnight in some cases. has been well documented as "the quickening" where decades of growth was observed in the matter of weeks. https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/five-fifty-the-quickening https://www.mckinsey.com/capabilities/strategy-and-corporate... CEOs that didn't meet those needs would be fired for ceding market share instead. This demand explosion did not manifest in hardware companies such as Apple.