I decided to run my startup's blog on Medium for two primary reasons: 1) Having someone else already put in the work to get a clean, readable design is a big w

I decided to run my startup's blog on Medium for two primary reasons: 1) Having someone else already put in the work to get a clean, readable design is a big win 2) The chief reason for blogging is to make people aware of the company. A self-hosted blog isn't realistically going to have the reach or discoverability of a dedicated service But over time it's just got worse and worse. 1) The redesign is just weird. When it first hit I thought the logo image had failed to download properly. But turns out that's deliberate. 2) Dark patterns for subscriber-only content. It's really unclear when publishing whether the article is going to be hit by the paywall 3) Having login tied to Twitter is a business risk. I don't want to wake up one day to find space karen has broken signin and I can no longer access my company's blog There's definitely room in the market for someone to come along and do blogging+discoverability better. Unfortunately I don't see Medium as having the chops to be that answer.