Customers are the end of a funnel that starts with non-customers/visitors. if visitors numbers are shrinking you get no new customers. add to that the risk of

Customers are the end of a funnel that starts with non-customers/visitors. if visitors numbers are shrinking you get no new customers. add to that the risk of other platforms trying to get away your existing users: - substack: both writers and readers - hashnode: targeting writters and readers from tech - dev.to: the same as hashnode - mastodon: longer posts and with elk and others better syntax - ghost : writers and readers and many more. so not paying attention to the base of the funnel is very costly in the long run: and this is what happened to Medium = ignored the base of the funnel (the free users) for a long period and focused on short term goals/income