The 30% cut Apple takes is a minuscule part of their business, you can pretty much round it off as irrelevant. Look at any of their financial reports for this p

The 30% cut Apple takes is a minuscule part of their business, you can pretty much round it off as irrelevant. Look at any of their financial reports for this presented in black and white. From their perspective that cut is just a way to not lose money on their digital deliverables. For Apple, it's all about the hardware. Their business is stupid simple to understand, and yet analysts and laymen alike confuse the hell out of it. Their software, services, and their ecosystem are only important in so far as it helps them sell more hardware.