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I understand the desire to tinker because you know how to do that, versus actually selling the thing, because you're not confident doing that. There's lots of
by bruce511 4y ago
I understand the desire to tinker because you know how to do that, versus actually selling the thing, because you're not confident doing that.
There's lots of ways to market things, and you'll get done good advice here, but ultimately marketing works better when you have something of value.
The process of marketing often either encourages you, or shows you the thing you are making has no value, and it's time to work on something else.
Just like "being old" doesn't make something valuable, so "I've worked really hard, and for a long time" also means nothing. It's really important to market early in a project, sometimes even before the project starts, to determine if it has legs. Once you've done a lot of work, it becomes harder to let go, and easier to believe it needs "just one more feature."
So here's my advice about marketing. Tell me who your customer is. What do they do? What tools do they use? How does using this tool make their life better? How much money do they have? Can they afford this? Why will they choose this over the current incumbent?
Most good apps start with a very specific pain point. People will pay to take pain away. If there's no pain, they don't much care. Be front and centre so folks with that pain understand that your goal is to remove that pain.
25 years ago the biggest pain in my life was around an error code I would encounter. I made a tool that made the error go away. Forever. My marketing consisted of 1 line "makes xxx error go away". That was enough to validate the product and get me going. I've done enormous amounts of traditional marketing since then, but the fundamentals are still true - show people their pain, then make it go away.
Make your home page a description of the pain you are setting out to solve. Not a random video of the UI.