If the website redesign results in 1% more direct conversions on their website (versus discount "Hotels.com" outfits), then $18M is probably a fairly decent "in

If the website redesign results in 1% more direct conversions on their website (versus discount "Hotels.com" outfits), then $18M is probably a fairly decent "investment". Perhaps the developers were smart and made a value proposition rather than a pure hourly / salary proposition. Others on HN have talked about this distinction extensively, so try to avoid that little mental roadblock when considering the amount that they paid for the redesign.