Right. I don't care about profit, and therefore also not about incentives. I care about the idea of -- hey could there exist something like "Medium" as a non-pr

Right. I don't care about profit, and therefore also not about incentives. I care about the idea of -- hey could there exist something like "Medium" as a non-profit, especially given that pretty much everything that has tried this for profit ends up going the way of (as mentioned below) "enshittification?"