3 ms·

I don't like pull-quotes in web articles. Their purpose is to get you to stop flipping pages in a magazine, where they serve a real purpose. On a web page the

• pessimizer 4y ago
  The only difference between using pull quotes on the web and on paper is that if your web article doesn't catch attention, the reader is a click away from never seeing your site again. If your magazine article doesn't catch attention, it's probably going to be read later because it's already paid for. > On a web page they just give you a spoiler. I don't understand why people want to experience their nonfiction as if it were fiction.
  • projektfu 4y ago
    It's more that a good author is building up a story and you're basically pulling the surprises out of context until they reappear later. Those things stick in your head and can disturb the rest of the writing. There are other ways to grab your attention than pulling something out of its context and interrupting the flow of an article. I don't know, maybe today's audience is so steeped in reality TV that they like the entire show being previews of the rest of the show. But I personally like articles to flow, and that's not limited to fiction.