4 ms·
Lets assume they received a custom CMS with the website, some custom frontend-plugins, development of flash entities, interfaces to in-house IT-systems, a track
by DrinkWater 15y ago
Lets assume they received a custom CMS with the website, some custom frontend-plugins, development of flash entities, interfaces to in-house IT-systems, a tracking suite, hosting, QA, send some photographers around the world to get high quality pictures, consulting....Still i cant figure out HOW this can cost $18M (and i am a technical consultant in digital agency, working exclusively for enterprise customers).
- cfontes 15y agoI also do that for a living... and they got stolen or their management team sucks badly. With 18M you can build 18 of that site. For some minutes I thought 18M was 18k(which would be too low)... then I got it, and got even more surprised. The only explanation I can think of is that they didn't had a IT department and had to Hire and buy every single person/thing they needed including hosting their own site on their own servers and buying their own Backbone :D
- tintin 15y agoI think it's the complete marketing package. The website is just the result of a complete new marketing strategy. But still.. that's some serious money thrown away.
- tacheshun 15y agoThey didn't receive a custom CMS. Actually, they used Adobe CQ5 for this.