Beer prices have also skyrocketed (as mentioned in the article) which has further pushed the younger generation away from beer. Craft beer is the most approacha

Beer prices have also skyrocketed (as mentioned in the article) which has further pushed the younger generation away from beer. Craft beer is the most approachable in my opinion as there are many styles or variants that "don't taste like beer", at least for my friend group in college it was easiest to get people into beer with fruited sours or barrel aged stouts. In a strange way beer is headed toward becoming an elitist beverage given the cost.