The analysis in this article that "crappy beer" demand is increasing is wrong. The chart says that "An index of 50+ in a segment means volumes in that segment

The analysis in this article that "crappy beer" demand is increasing is wrong. The chart says that "An index of 50+ in a segment means volumes in that segment are expanding and an index below 50 indicates that volumes in that segment are contracting." The below premium segment went from 38 to 48, so volumes are still contracting, just slower than before. The import segment is the only one with increasing volume.