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I don't think it really has anything to do with the economy. It is changing tastes. Craft beer imploded by moving more and more to just silver cans with pretty

I don't think it really has anything to do with the economy. It is changing tastes. Craft beer imploded by moving more and more to just silver cans with pretty stickers. All being "Hazy juicy IPAs". Seltzers were a refreshing change on this, but they get boring after a while. In countries other than the USA (IE UK) "alcopops" which are bottled mixed drinks have always been very popular. In the USA we have a mesh of state and taxation issues with selling a pure mixed drink in a bottle that they end up becoming "malt beverages" which are essentially crappy approximations. The latest trend in Gen Z is "Borgs" where people have some cocktail concoction in a jug. Beer is out of favor with younger people and has been for a while. The seltzer crowd went straight to Borg.

gwill 4y ago
Beer prices have also skyrocketed (as mentioned in the article) which has further pushed the younger generation away from beer. Craft beer is the most approachable in my opinion as there are many styles or variants that "don't taste like beer", at least for my friend group in college it was easiest to get people into beer with fruited sours or barrel aged stouts. In a strange way beer is headed toward becoming an elitist beverage given the cost.