For years now Google has been shoving the word "AI" into its presentations. Just go through the past GoogleIO and see how many times they mention "AI". All alon

For years now Google has been shoving the word "AI" into its presentations. Just go through the past GoogleIO and see how many times they mention "AI". All along they've painted a picture of having some grand plan, that they've got something cooking internally that they're perfecting. Maybe some investors even believed it, after all if they're publishing cutting edge papers surely they must have a product backing this as well. And now Microsoft has called their bluff. And the irony is that if they had simply worked on perfecting standard keyword based information retrieval, the thirst for a LLM integrated search engine would not be as high.