Have you ever sold anything in a retail channel such as Walmart or Target? Do you know how much they charge to put your product on their shelves? Welcome to th

Have you ever sold anything in a retail channel such as Walmart or Target? Do you know how much they charge to put your product on their shelves? Welcome to the world of retail! If Apple tried to make it so that you couldn't make an app and offer it both on Android and Apple, i.e. it had to be an Apple exclusive, then I'd say you have a point. The regulators aren't concerned with the 30%. Their concern is with the fact you can't go to another store and shop for a better price. THAT is what they're trying to fix. Watch out though - deregulation and market competition all-too-often leads to higher prices. People always act surprised by this.