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Not only that, but you have to recall there was the chip shortage before and during the pandemic. Given Apple's reliance on HW sales, it would be foolish to ra
by kenjackson 4y ago
Not only that, but you have to recall there was the chip shortage before and during the pandemic. Given Apple's reliance on HW sales, it would be foolish to ramp up hiring when you can't obtain the materials for your products. While at the same time people moved to buying everything online and having Teams/Zoom calls for all work and school. The situation was just very different for Apple vs Amazon/Google/Microsoft/Zoom.
- wincy 4y agoThere was a chip shortage for old machines, bigger fabrication sizes, and because car manufacturers and others stupidly canceled their contracts with chip makers, anticipating a downturn when instead there was a huge boom in demand. Apple was largely unaffected by this because they are first in line for new fabrication processes, did not cancel their existing chip orders, and uses mostly modern fabs anyway, not bargain basement 40nm+ stuff. The M1 and other 5nm and smaller chips largely kept pace with demand. It’s never been difficult to find a Mac throughout the pandemic.
- kenjackson 4y agoI don’t work at Apple, but Cook at least portrayed there was impact to Apple publicly. See https://www.businessinsider.com/apple-imac-and-ipad-production-will-be-delayed-chip-shortage-2021-4#:~:text=Apple%20CEO%20Tim%20Cook%20said%20the%20chip%20shortage,next%20quarter%20as%20a%20result%20of%20the%20shortage https://www.businessinsider.com/apple-imac-and-ipad-producti....