8 ms·

And they failed to hire enough people to bring their AR headset to market which is the other side of the coin.

by bryan_w 4y ago

65 4y ago
An AR headset that's supposed to do what, exactly?
- chaostheory 4y ago
  To help bring the next paradigm in computing interfaces. I don’t understand why people have forgotten all of the sci-fi movies that have been showing what’s possible
  - r00fus 4y ago
    Let me know when someone has solved the "glasshole" creep factor. Clearly Apple is the most capable in shifting consumer sentiment but that's a challenging hurdle.
    - chaostheory 4y ago
      Challenging is different from impossible, and yes we are talking about Apple, a company who’s proven time and time again that they’re up for solving UX challenges
    - CamperBob2 4y ago
      I've personally solved it by striving to care less about what other people think. I realize that doesn't work for everyone in all circumstances, though.
      - r00fus 4y ago
        The problem isn't your adoption of new tech (e.g. google glass) it's that your behavior using new tech engenders blowback from others (they call you a glasshole) and THEY won't adopt the new tech. Adoption is a key metric that differentiates a successful product vs. failed product.
      - rightbyte 4y ago
        > I've personally solved it by striving to care less about what other people think. Google Glasses was lunched before Google was widely known as a creepy spyware company too. I don't even think computer geeks would be impressed anymore.
    - chasd00 4y ago
      don't put a led on the front for one. i think people would largely not care if they largely didn't notice. This is why surveillance cameras are placed somewhere out of the way.
  - dmitriid 4y ago
    Ah yes. Sci fi movies that have to show flashy special effects that would never work this way in real life: from headache-inducing colors and animation to having to hold your hands up fir an extended period of time to do the simplest things to see-through interfaces.
    - chaostheory 4y ago
      > show flashy special effects that would never work this way in real life This is only true if you can’t see the future that’s right in front of your eyes. Also unless something will violate laws of physics, it’s not wise to say that never will happen or is impossible to achieve https://www.wired.co.uk/article/oblong-minority-report-john-underkoffler https://www.wired.co.uk/article/oblong-minority-report-john-... We also already have Quest 2 as a pretty good VR device that’s shipped, not to mention stuff from other companies like valve
      - dmitriid 4y ago
        > This is only true if you can’t see the future that’s right in front of your eyes. It really isn't in front of my eyes, and won't be for a long time. > <link to fantasy interfaces> No idea why it's here. And yes you are restricted by the laws of physics and human biology. > We also already have Quest 2 as a pretty good VR device that’s shipped VR is a) distinctly different from AR, b) requires bulky headsets, and c) borderline unusable for any extended periods of time
        chaostheory 4y ago
        > yes you are restricted by the laws of physics and human biology Yeah, you didn’t cite any laws that restrict this future. You’re wrong. Let’s also not be disingenuous. those “fantasy interfaces” are working prototypes and not just movie CGI. There are also real world products like NReal. You’re not familiar enough with the subject despite being confidently wrong > VR is a) distinctly different from AR, b) requires bulky headsets, and c) borderline unusable for any extended periods of time 1. There is pass through AR which what Quest headsets and the new Apple headset will support 2. Bulky headsets are the past and present. That isn’t the future, or even the near future
aliqot 4y ago
nobody wants an AR headset
- TheRealNGenius 4y ago
  [dead]
- revskill 4y ago
  Except me, especially if it's free.
s3p 4y ago
Is that really relevant?
melling 4y ago
Steve Jobs and Apple were a fan of small teams… https://www.oreilly.com/library/view/leading-apple-with/9781118431429/xhtml/sec76.html https://www.oreilly.com/library/view/leading-apple-with/9781... But some people still have this belief that 9 women can make a baby in a month.
- arthurwu 4y ago
  this comment serves
Someone 4y ago
https://en.wikipedia.org/wiki/Brooks's_law https://en.wikipedia.org/wiki/Brooks's_law: “Brooks' law is an observation about software project management according to which adding manpower to a software project that is behind schedule delays it even longer.” I also think they’re doing research, not development most of the time. Such projects can’t be time-estimated, so they can’t be late (managers or outsiders still might call them late, though), and often can’t be parallelized well (“9 women cannot make a baby in one month”), so starting out with a larger team may not have helped, either.
icehawk 4y ago
How did they fail at doing that? Did they announce an AR headset, not bring it to market and someone else's got wildly popular or...?
- bryan_w 4y ago
  This is what I'm referring to: https://www.theverge.com/2023/1/17/23560097/apple-ar-vr-glasses-headset-rumor-mixed-reality https://www.theverge.com/2023/1/17/23560097/apple-ar-vr-glas...
Maursault 4y ago
No, what Apple failed to do was not bother developing a product that can't be successful. It just isn't possible to role that thing into the Apple Lifestyle, no matter how much better it could possibly be than all the other losing attempts.

And they failed to hire enough people to bring their AR headset to market which is the other side of the coin.

65 4y ago

An AR headset that's supposed to do what, exactly?

chaostheory 4y ago
To help bring the next paradigm in computing interfaces. I don’t understand why people have forgotten all of the sci-fi movies that have been showing what’s possible
- r00fus 4y ago
  Let me know when someone has solved the "glasshole" creep factor. Clearly Apple is the most capable in shifting consumer sentiment but that's a challenging hurdle.
  - chaostheory 4y ago
    Challenging is different from impossible, and yes we are talking about Apple, a company who’s proven time and time again that they’re up for solving UX challenges
  - CamperBob2 4y ago
    I've personally solved it by striving to care less about what other people think. I realize that doesn't work for everyone in all circumstances, though.
    - r00fus 4y ago
      The problem isn't your adoption of new tech (e.g. google glass) it's that your behavior using new tech engenders blowback from others (they call you a glasshole) and THEY won't adopt the new tech. Adoption is a key metric that differentiates a successful product vs. failed product.
    - rightbyte 4y ago
      > I've personally solved it by striving to care less about what other people think. Google Glasses was lunched before Google was widely known as a creepy spyware company too. I don't even think computer geeks would be impressed anymore.
  - chasd00 4y ago
    don't put a led on the front for one. i think people would largely not care if they largely didn't notice. This is why surveillance cameras are placed somewhere out of the way.
- dmitriid 4y ago
  Ah yes. Sci fi movies that have to show flashy special effects that would never work this way in real life: from headache-inducing colors and animation to having to hold your hands up fir an extended period of time to do the simplest things to see-through interfaces.
  - chaostheory 4y ago
    > show flashy special effects that would never work this way in real life This is only true if you can’t see the future that’s right in front of your eyes. Also unless something will violate laws of physics, it’s not wise to say that never will happen or is impossible to achieve https://www.wired.co.uk/article/oblong-minority-report-john-underkoffler https://www.wired.co.uk/article/oblong-minority-report-john-... We also already have Quest 2 as a pretty good VR device that’s shipped, not to mention stuff from other companies like valve
    - dmitriid 4y ago
      > This is only true if you can’t see the future that’s right in front of your eyes. It really isn't in front of my eyes, and won't be for a long time. > <link to fantasy interfaces> No idea why it's here. And yes you are restricted by the laws of physics and human biology. > We also already have Quest 2 as a pretty good VR device that’s shipped VR is a) distinctly different from AR, b) requires bulky headsets, and c) borderline unusable for any extended periods of time
      - chaostheory 4y ago
        > yes you are restricted by the laws of physics and human biology Yeah, you didn’t cite any laws that restrict this future. You’re wrong. Let’s also not be disingenuous. those “fantasy interfaces” are working prototypes and not just movie CGI. There are also real world products like NReal. You’re not familiar enough with the subject despite being confidently wrong > VR is a) distinctly different from AR, b) requires bulky headsets, and c) borderline unusable for any extended periods of time 1. There is pass through AR which what Quest headsets and the new Apple headset will support 2. Bulky headsets are the past and present. That isn’t the future, or even the near future

aliqot 4y ago

nobody wants an AR headset

TheRealNGenius 4y ago
[dead]
revskill 4y ago
Except me, especially if it's free.

s3p 4y ago

Is that really relevant?

melling 4y ago

Steve Jobs and Apple were a fan of small teams… https://www.oreilly.com/library/view/leading-apple-with/9781118431429/xhtml/sec76.html https://www.oreilly.com/library/view/leading-apple-with/9781... But some people still have this belief that 9 women can make a baby in a month.

arthurwu 4y ago
this comment serves

Someone 4y ago

https://en.wikipedia.org/wiki/Brooks's_law https://en.wikipedia.org/wiki/Brooks's_law: “Brooks' law is an observation about software project management according to which adding manpower to a software project that is behind schedule delays it even longer.” I also think they’re doing research, not development most of the time. Such projects can’t be time-estimated, so they can’t be late (managers or outsiders still might call them late, though), and often can’t be parallelized well (“9 women cannot make a baby in one month”), so starting out with a larger team may not have helped, either.

icehawk 4y ago

How did they fail at doing that? Did they announce an AR headset, not bring it to market and someone else's got wildly popular or...?

bryan_w 4y ago
This is what I'm referring to: https://www.theverge.com/2023/1/17/23560097/apple-ar-vr-glasses-headset-rumor-mixed-reality https://www.theverge.com/2023/1/17/23560097/apple-ar-vr-glas...

Maursault 4y ago

No, what Apple failed to do was not bother developing a product that can't be successful. It just isn't possible to role that thing into the Apple Lifestyle, no matter how much better it could possibly be than all the other losing attempts.