There are news articles about this too. I agree, it’s marketing-y, but at least provides some insight and is from the original source. The most interesting bit

There are news articles about this too. I agree, it’s marketing-y, but at least provides some insight and is from the original source. The most interesting bit in all this is really just the mere fact of a fast food chain making a fried vegetable sandwich. Many people here seem very interested in food generally and meat alternatives in particular. For me, cooking is one of my favorite recreational hacking opportunities.